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The way businesses communicate about their attempts to be more sustainable is changing this year, as the industry reacts to the escalating crackdown on greenwashing.

Until recently, the fashion industry's sustainability initiatives were nearly exclusively voluntary and controlled. This is rapidly changing, as legislators focus on the industry's manufacturing impacts, marketing claims, and waste output.

As pressure increases on businesses to satisfy their high-profile sustainability pledges, regulatory action will drive the agenda this year.

Fashion has always dictated trends with a certain ease – no other medium has quite as much power and potential to make ‘sustainability’, in all its nuance, desirable.

In June 2022 a panel at this year’s Global Fashion Summit held in Copenhagen said global standardisation on due diligence is necessary for sustainable change to be achieved.