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Fashion companies that adapt to shifts in the industry’s merchandising model can create a competitive advantage In a dynamic and increasingly digital apparel, fashion, and luxury market, companies that get merchandising right tend to outperform their peers.

The number of countries producing organic cotton in this region has doubled in recent years and in 2020/21 included Egypt, Greece, Kazakhstan, Kyrgyzstan, Spain, Tajikistan, Turkey, and Uzbekistan.

Organic cotton is grown in agricultural systems that work with nature, rather than against it. The organic way of farming combines tradition, innovation, and science to benefit the environment, promoting fair relationships and improved quality of life for all.

Supply chain management becomes a larger and more complex system as main players are not only buyers, logistic experts and suppliers but also included other members such as customers, subconstructers, freight forwerders and outsourcers.

From fast fashion to luxury goods, apparel companies are getting serious—and seriously creative—about sustainability. Here are some of the most important innovations and initiatives greening the fashion industry