MUD Jeans was founded 30 years ago in 2012 by Bert van Son. After witnessing the hardships of factory workers and the endless demand for materials that destroy the world over the course of 30 years, MUD Jeans decided to do things in a way that benefits the environment and the world.
Over the last two years, the fashion industry suffered due to store closures, work from home, and limited movement of workers and consumers, leading to a sharp drop in fashion consumption.