MUD Jeans was founded 30 years ago in 2012 by Bert van Son. After witnessing the hardships of factory workers and the endless demand for materials that destroy the world over the course of 30 years, MUD Jeans decided to do things in a way that benefits the environment and the world.
Today, MUD Jeans is the world's first circular economy denim brand that consistently applies the principles of the circular economy, "We want future generations to enjoy this planet as much as we do!" and has become an exemplary circular fashion company.
With this awareness, MUD Jeans has saved 533 million liters of water in 4 years. The company has avoided 1 million kgs of CO2 in the last 4 years. It has also protected 160,000 m2 of land in 2019 alone and saved 66,787 jeans from landfills and incineration in the last 6 years.
At the same time, MUD Jeans is carbon neutral. The production of one pair of MUD jeans emits 6.10 kg CO2. That's 74% less than the industry standard. These savings are due to energy-saving production techniques, land and water transportation, and the use of recycled cotton. In addition, MUD Jeans has been offsetting its emissions since 2016, making it carbon neutral.
However, by working with the world's leading recycling experts, MUD Jeans has managed to close its own loop and produce 40% of its new jeans from recycled denim.
MUD Jeans' current goal is to design the first jeans made from 100% recycled cotton. In this context, a project called "The Road to 100" has been developed. This project is about pushing the boundaries of the circular economy. The result of this project is jeans made from 100% PCR denim. This project started in 2019 and the first pilot trials were completed in 2020. In 2021, the studies for the second tests began. MUD Jeans is conducting this project in collaboration with Saxxion College and is funded by Tech for Future. It will be very exciting to see the outcome of the project as it has great environmental potential. As a rough estimate LCA it is expected that the product resulting from the project will reduce CO2 emissions by 23% and water consumption by 76%.
MUD Jeans continues its journey based on three pillars: Circular Economy, Positive Activism and Fair Factories, by making a new contribution to sustainability every day.