Today we are going to investigate the fashion industry from two different perspectives. First, the production and logistics side, where things are hectic but do however contain rewarding promises for 2021. And the second, the online sales channels where things are booming.
Now, production for ready-to-wear garments have overall fallen by around %30 in 2021. This is understandable and moreover repairable. Production countries have struggled to get relevant orders from big brands and big brands have struggled to aid their long time suppliers.
But there is a silver lining.
This gap has given the production side a rare opportunity. To really look around the world for different brands and opportunities and create something on their own. This takes us to innovation. Now companies like Spiber, Mushroom Leather, Mantero and many more have proved that there is an opportunity to grow in bad times.
This has proven that however the lack of demand for a season or two, innovation persists and companies that pursue innovation succeed in the long run.
For innovation in Turkey, Abiteks and its partners are the right destination to follow.
Fundamentals of online shopping
Now here we have a booming area of apparel sales. In the UK, over %70 of people has experienced are ongoing online shoppers. Next year this is anticipated to be %85. This means everyone practically is an online shopper, or has become one in the last year. This too is an opportunity for brands and textile and apparel manufacturers.
Online means two things, speed and persistance.
Speed is key because a garment in on the sales promotion channel for not a very long time anymore. The customer has more means to compare price, quality, and best value therefore the shopping experience is quicker.
Persistance is key because the customer has more of an idea on how to get best value. If that customer does not get the best value on his or her second or third experience, then they will switch much more hastily then they would normally. There fore for production, being able to give the same quality over and over again is very important.
During these times, both of these attributes may be hard to achieve however companies with deep roots to production are able to give this with scale. There fore it is important to work with the right supplier and maintain an ongoing relationship with transparency.